Last Updated: July 17, 2025

Welcome to Royal Reels ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website royalreels.store (the "Service"), where we offer premium fishing gear and equipment. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We may collect personal information that you voluntarily provide to us when you:

• Create an account or make a purchase
• Subscribe to our newsletter or fishing tips
• Contact us for customer support
• Leave product reviews
• Participate in contests or promotions

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Username and password
• Payment and billing information
• Shipping addresses
• Product preferences and fishing interests
• Communication preferences

When you visit our website, we automatically collect certain information about your device and usage patterns:

• IP address and general location data
• Browser type and version
• Operating system
• Pages visited and time spent browsing
• Products viewed and search queries
• Referring website addresses
• Device identifiers

We use cookies, web beacons, and similar tracking technologies to enhance your shopping experience and collect information about how you use our service.

We use the information we collect to:

• Process and fulfill your orders
• Provide customer service and technical support
• Send order confirmations and shipping updates
• Manage your account and preferences
• Send marketing communications about new products and fishing gear (with your consent)
• Improve our website and product offerings
• Analyze shopping patterns and preferences
• Prevent fraud and ensure security
• Comply with legal obligations

We may share your information in the following circumstances:

• Service Providers: With shipping companies, payment processors, and other vendors who help us operate our business
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: With your explicit consent for specific purposes

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

We implement appropriate technical and organizational security measures to protect your personal information, including secure payment processing and encrypted data transmission. However, no method of transmission over the internet is 100% secure.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, including maintaining your account, processing returns, and complying with legal requirements.

You have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data
• Opt-out: Unsubscribe from marketing communications
• Account Management: Update your preferences and information

To exercise these rights, please contact us using the information provided below.

Our service is intended for users who are at least 13 years old. Users under 18 should have parental consent before making purchases or providing personal information.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

Our website may contain links to fishing-related websites, manufacturer sites, or other third-party services. We are not responsible for the privacy practices of these external sites.

When you submit product reviews or other content, this information may be publicly displayed on our website along with your username or first name.

We may send you:

• Order confirmations and shipping notifications
• Product recommendations based on your interests
• Seasonal fishing tips and gear guides
• Special offers and promotions (with your consent)

You can opt out of marketing emails at any time using the unsubscribe link.

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new privacy policy on this page and updating the "Last Updated" date.

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@royalreels.store
Customer Service: support@royalreels.store
Address: 100 Bayswater, New South Wales, 2011
Phone: (02) 8353 8988

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

If you are a California resident, you have specific rights under the California Consumer Privacy Act regarding your personal information.

This privacy policy is specifically tailored for Royal Reels fishing gear store, covering e-commerce activities, product sales, customer accounts, shipping, and fishing-related content and communications.